What threats are we facing? How do these threats affect tourism and tourist behavior, and what key marketing tools can be used to protect our image?
The ITSS opening session will provide an up-to-date overview of global security threats and their effect on the tourism industry in OECD countries; the session will examine the role of marketing and public relations in managing proactive communication prior to, during and following a crisis.
The digital arena is a critical marketing environment, accompanying travel consumers through dreaming, planning, booking, visiting and sharing. The digital arena session will host the world's leading online organizations, sharing their experience in real-time mitigation of crises and illuminating the digital impact of crises on online consumer behavior, bookings, risk perceptions, sense of security, destination image and social media conversation.
How are destinations marketed effectively in turbulent times? What is the best marketing recovery approach? The destinations and attractions session will focus on the real-life experience of Turkey and Jerusalem in facing security crises, and the methods employed for effective and speedy recovery. The session will also look into the Chinese market responds to crises.
What are the most effective PR strategies for recovering from a crisis? How to communicate with the media following a security incident? And how to speed up recovery? The public relations session will host some of the leading PR professionals in travel and tourism to discuss image recovery tactics, sending counter-messages to create a sense of security, re-framing media coverage, and social media as a powerful tool for battling stereotypes and altering a negative image.
How has the MICE industry changed its marketing strategy following the recent security events? What event destinations are affected? The MICE session is devoted to PCOs and MICE professionals' reaction to crises and security threats. The session will also include a special focus on the unique experience of Japan Convention Services following the Fukushima nuclear disaster in 2011.
Dirk Glaesser is Director for Sustainable Development of Tourism Department at the World Tourism Organization (UNWTO). The department deals with the different challenges and opportunities of tourism development, among them environment and planning, investment and finance, risk and crisis management. He supervises the Consulting Unit on Biodiversity and Tourism of the Organization based in Bonn, Germany.
Dr. Glaesser obtained his Ph.D. from the University of Lüneburg, Germany and won the ITB scientific award for his work on Crisis Management. He is the author of a number of publications which have been widely translated.
Mrs. Ilanit Melchior is the Director of Tourism for the Jerusalem Development Authority (JDA). The JDA is responsible for economic progress and development of the city, a key part of which is tourism that represents an economic engine of growth across the different socio-economic groups in Jerusalem.
As Director of Tourism, Ilanit oversees the strategic development and implementation of the national and international projects aimed at promoting tourism in Jerusalem, including the development of new hotels, conservation and preservation projects, tourism products, and the newly launched Jerusalem Conventions and Visitors Bureau, offering logistical support and financial incentives to conference organizers.
Michael Goldsmith is the Vice President of Marketing for the Las Vegas Convention and Visitors Authority (LVCVA). The LVCVA is the destination marketing organization for Las Vegas and Southern Nevada, and its mission centers on attracting domestic and international visitors by promoting the destination as the world’s most desirable destination for leisure and business travel. The LVCVA also owns and operates the Las Vegas Convention Centre.
In his current role, Mr. Goldsmith is responsible for directing the efforts of the LVCVA’s 15 international offices on 5 continents. He oversees International Sales and Public Relations, Airline Development, Digital Engagement, Sports Marketing and Special Events efforts for the LVCVA.
Prior to joining the LVCVA in 2000, Michael held a variety of management positions at resort properties including The Mirage, Aladdin Resort, and Riviera Hotel & Casino. He began his professional career as a travel coordinator at Group Travel Specialists in Tucson, Arizona in 1985, and later progressed to positions at America West Airlines in Phoenix and the Boulders Resort in Scottsdale, prior to relocating to Las Vegas in 1991.
Mr. Goldsmith holds a bachelor’s degree in Political Science and History from the University of Arizona in Tucson, Arizona.
He is active in many industry organizations, currently serving on the International Board of Directors for the Pacific Asia Travel Association, the Global Development Committee for Brand USA, and the Global Leadership Committee for Destinations International.
Ulrich initiates new client partnerships. He believes passionately that client-agency relationships can achieve stunning success if they are built on strong foundations. That means creating tailor-made teams using all the capabilities the agency has to offer; whether blending local and global talent or giving a strong local team access to worldwide resources. By listening, understanding and shaping the pitch process, Ulrich helps to assemble customized solutions that enable brands to play a formative role in contemporary culture.
He began his career with Mercedes-Benz in Stuttgart. Prior to joining TBWA 15 years ago he worked as Director of Marketing and Communications for Razorfish.
During his time at TBWA he has become an ambassador for the agency’s core theory of Disruption. He comments: “Disruption turns the ‘we are hoping for growth’ attitude into an active ‘we create business’ process. It is a simple, intuitive idea that has delivered proven success over many years. I’m confident that the brands practicing Disruption today are those that will be the most sustainable in the future.”
When he’s not traveling the world for business and pleasure, he’s looking for new additions to his photography collection. He is based in Berlin and is inspired by stories from across the globe or the end of his street.
Mor Schlesinger started her high-tech career at the age of 17, and spent more than 25 years in a variety of roles as a software engineer, entrepreneur and a senior executive in the mobile, Internet, engineering and defense industries. Mor is an Engineering Manager at Google, working on Crisis Response in Search, and focusing on getting people the right information at the times they need it most. In her most recent role she served as Vice President of Engineering at Quixey, a mobile technology company focused on providing users with easy access and engagement with the content and functionalities within apps. In this role, Mor established the Israeli office and led the engineering team at Quixey Israel. Prior to Quixey, Mor spent time at SharedBook (as its VP R&D and co-founder), Vigil, Technomatix/Siemens, IBM and she also served as an officer in the IDF intelligence corps.
Mor holds a BSc cum laude in mathematics and computer science from Tel Aviv University and MSc cum laude in computer science.
Throughout the years Mor has been actively volunteering with women empowerment and diversity, initiating mentoring programs, consulting and public speaking.
Natural disasters and other crisis events are incredibly dynamic, noisy situations. People have to make extremely stressful decisions with too little – or sometimes worse – too much information.
Our mission in Google Crisis Response is to save lives and prevent suffering by providing people with critical information when they need it most. We aim to help everyone make better decisions in emergencies with credible, actionable information; enabling them to contribute and exchange situational knowledge.
This lecture will focus on the Crisis Response problem domain: what can we do and how can we use data to save lives and prevent suffering. It's our responsibility, especially in times of crisis, to make the key information more accessible and useful.
Carol McGury serves as executive vice president, Event and Education Services of SmithBucklin, the association management and services company more organizations turn to than any other.
She oversees the Event Services team and all of the company’s convention, trade show and event management service offerings, and is charged with upholding and improving SmithBucklin’s high standard of productivity and performance, and leveraging the company’s unmatched purchasing power. In addition, she oversees the Education & Learning Services team that provides the resources and capabilities needed to manage new product/program development, education strategy and planning, content management and delivery, and program evaluation.
The client organizations’ events the team serves have regularly been named to the Trade Show Executive Gold 100 List, the Trade Show News Network’s Top 50 Fastest-Growing Trade Shows List and the Trade Show News Network’s Top 250 Trade Shows List. SmithBucklin also was named by Trade Show Executive as one of the “Companies to Watch in 2016.” Carol was inducted in the BizBash Hall of Fame in 2016.
Carol joined SmithBucklin in 1988 and during her tenure has served all three SmithBucklin industry practices (Business + Trade, Healthcare + Scientific, and Technology). She has served as chief staff executive of the Independent Oracle Users Group, SHARE (an IBM Users Group), the Joint Users of Siemens Technology (JUST-US) and several other technology associations focused on HP, Microsoft and CA user communities. She also served as the strategic account director for PTC (Parametric Technology Corporation), supporting its global event strategy and expanded North American Community Event.
As a career mentor and coach, she has dedicated herself to developing SmithBucklin talent at all levels. Carol’s broad association experience, passion for working with volunteer-driven organizations, and her strong business acumen and relationship management skills have helped develop SmithBucklin’s expertise in growing and launching client organizations.
Carol serves as Chair-Elect on the PCMA Education Foundation. She also serves on the Marriott Hotel Advisory Board and Anaheim Advisory Board, and she is co-chair of INCON (an international partnership of association and event management companies).
She holds a Bachelor of Arts in communications with a minor in business from St. Xavier University and a master’s degree in public service administration from DePaul University. She is also a graduate of SmithBucklin’s Leadership Learning Forum.
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