Program Outline

Sunday, October 7

19:00

Welcome Reception

20:00

Welcome Greetings

  • MK Yariv Levin

    Minister of Tourism
    Read more
  • Ilanit Melchior

    Director
    Tourism Jerusalem Development Authority (JDA)
    Read more

Monday, October 8

08:30

Registration

09:30

Welcome notes

  • Mr. Nir Barkat

    Mayor of Jerusalem
    Read more
  • Mr. Yossi Fatael

    Head of Israel Incoming Tour Operators Organization
    Read more

10:00

Keynote Lecture - Introduction

11:00

Coffee Break

11:30

Tourism in an Era of Terror and Security Instability

What threats are we facing? How do these threats affect tourism and tourist behavior, and what key marketing tools can be used to protect our image?

The ITSS opening session will provide an up-to-date overview of global security threats and their effect on the tourism industry in OECD countries; the session will examine the role of marketing and public relations in managing proactive communication prior to, during and following a crisis.

  • Amir Halevi

    Director General
    Israel Ministry of Tourism
    Managing Tourism in a Turbulent Era: The Case of Israel
    Read more
  • Alain Dupeyras

    Head of the Regional Development and Tourism Division
    OECD
    Safe and Secure Tourism - A Policy Perspective
    Read more
  • Rolf D. Freitag

    CEO
    IPK International
    Global Travel Risk Trends – From the Perspective of International Travelers
    Read more
  • Hans Lagerweij

    CEO and President, Victory Cruise Lines
    Trustee, Safer Tourism Foundation
    Tourism Safety and Security, A Customer Perspective -
    and Joint Responsibility
    Read more

13:00

Lunch

14:00

Keynote Lecture

  • Dirk Glaesser

    Director Sustainable Development Programme
    UN World Tourism Organization (UNWTO)
    Read more

15:00

Coffee Break

15:30

Crises and the Digital Arena

The digital arena is a critical marketing environment, accompanying travel consumers through dreaming, planning, booking, visiting and sharing. The digital arena session will host the world's leading online organizations, sharing their experience in real-time mitigation of crises and illuminating the digital impact of crises on online consumer behavior, bookings, risk perceptions, sense of security, destination image and social media conversation.

  • Andrew van der Feltz

    Senior Director, EMEA and APAC
    Expedia
    Responding To Adversity: Working With Destinations during Times of Crisis
    Read more
  • Mor Schlesinger

    Engineering Manager
    Google
    Crisis Response: Saving Lives with Data
    Read more
  • Justin Reid

    Director of Destination Marketing EMEA
    TripAdvisor
    Read more
  • Merav Borenstein

    VP Strategy and Innovation
    Buzzilla
    Virtual and Actual Crises in Tourism – Identifying, Prevention and Handling
    Read more

19:00

Jerusalem Night Tour

Tuesday, October 9

09:00

Meetup

09:30

Threats and Resilience in the MICE Industry

How has the MICE industry changed its marketing strategy following the recent security events? What event destinations are affected? The MICE session is devoted to PCOs and MICE professionals' reaction to crises and security threats. The session will also include a special focus on the unique experience of Japan Convention Services following the Fukushima nuclear disaster in 2011.

  • Carol McGury

    INCON Co-Chair, PCMA Foundation Chair-Elect
    Executive Vice President, Event and Education Services, SmithBucklin
    Read more
  • Keiko Nishimoto

    Kyoto University
    Risk Management in Meeting Industry: Case Study of Triple Disasters 2011 in Japan
    Read more
  • Barbara Calderwood

    Divisional Director Associations
    MCI UK / IAPCO Council
    Effective Communication and Planning: A Case Study from Manchester, two weeks after the Manchester Arena Attack
    Read more
  • Iftah Amit

    Head of Global Sales and Marketing Activities
    Kenes Group
    Read more

11:00

Coffee Break

11:30

Keynote Lecture

  • Matthew Finn

    Managing Director
    Augmentiq
    Read more

12:30

Lunch

13:30

Image Crises in Tourism Destinations

How are destinations marketed effectively in turbulent times? What is the best marketing recovery approach? The destinations and attractions session will focus on the real-life experience of Turkey and Jerusalem in facing security crises, and the methods employed for effective and speedy recovery. The session will also look into the Chinese market responds to crises.

  • Ilanit Melchior

    Director
    Tourism Jerusalem Development Authority (JDA)
    Read more
  • Michael Goldsmith

    VP of Marketing
    Las Vegas Convention and Visitors Authority
    It Can Happen Anywhere - Las Vegas and 1 October
    Read more
  • Roy Graff

    Managing Director, Europe, Africa and Middle East (EMEA)
    Dragon Trail Interactive
    How to Manage Chinese Tourism Marketing in Times of Crisis
    Read more
  • Irfan Önal

    Director General for Tourism Promotion
    Ministry of Culture and Tourism, Republic of Turkey
    The New Vision of Destination Turkey
    Read more

15:00

Coffee Break

15:30

Public Relations and Recovery Marketing

What are the most effective PR strategies for recovering from a crisis? How to communicate with the media following a security incident? And how to speed up recovery? The public relations session will host some of the leading PR professionals in travel and tourism to discuss image recovery tactics, sending counter-messages to create a sense of security, re-framing media coverage, and social media as a powerful tool for battling stereotypes and altering a negative image.

  • Doris Danner

    VP Central Eastern Europe, Russia, Caucasus, Israel
    TBWA
    Learnings from the Industry - Best Practice in Managing a Crisis
    Read more
  • Tom Buncle

    Managing Director
    Yellow Railroad
    Crisis Recovery for Tourism Destinations
    Read more
  • Yiftah Curiel

    Director, Department for Digital Diplomacy
    Ministry of Foreign Affairs
    Digital Tools for Public Diplomacy & Crisis Management
    Read more
  • Prof. Eli Avraham

    Expert in Crisis Communication
    University of Haifa
    Crisis Communication and Destination Image Repair Strategies
    Read more

17:00

Concluding Insights: Marketing for the Unexpected

  • Dr. Eran Ketter

    Senior Trainer and Advisor in Tourism Marketing
    Read more

MK Yariv Levin

Minister of Tourism

Mr. Nir Barkat

Mayor of Jerusalem

Mr. Yossi Fatael

Head of Israel Incoming Tour Operators Organization

Amir Halevi

Director General
Israel Ministry of Tourism

Bio

Amir Halevi is a Law graduate (LLB) from Bar Ilan University, and has a BA in Geography from Tel Aviv University.

Born in Jerusalem as the 15th generation of his family in the city, Mr. Halevi now resides in Tel-Aviv. In recent years he established ARTTIC Israel, a branch of the European provider of management services for international collaborative R&D projects. He headed Halevi Dweck Ltd, from the Grant Thornton Israel group that specializes in project consultancy and management in the private and public sector. 

Halevi served as council member in the Tel Aviv city council (1993-2003). During this time he served as chairman of several committees, among them, the Acquisitions & Communications, Finance, and Planning & Construction. Between 2001 and 2003 he served as Deputy Mayor. Among the many projects he was involved in, he prides himself especially with the cycling project in Tel Aviv that he initiated. Until recently, Halevi served as the director of companies in the private and public sector and as chairman of the National Sports Center in Tel Aviv. 

Halevi is married and the father of 3 children.

Lecture title

Managing Tourism in a Turbulent Era: The Case of Israel

Matthew Finn

Managing Director
Augmentiq

Bio

Bio

Matthew is an international security consultant, author, speaker and entrepreneur, with decades of experience working at the most senior levels of government and industry across six continents.

He is the Managing Director of AUGMENTIQ — a consultancy firm specializing in homeland, border and transportation security.

Matthew advises Chief Executives and the leadership teams of many of the industry’s highest profile security companies. He briefs ministers and politicians on homeland security policy and is a regular commentator on security and terrorism-related issues in the media.

A respected author and speaker, Matthew seeks to inspire critical thinking, innovation and leadership — and challenge the way we view risk and implement security.

He is an Executive Board Member of the World Border Organization – BORDERPOL; Editorial Advisory Board Member of Aviation Security International; Advisory Board Member for Smart Borders; and Strategic Advisor to and Chairman of SDW 2017. Matthew is also the Founder & Sponsor of the Security Leadership Summit.

Dirk Glaesser

Director Sustainable Development Programme
UN World Tourism Organization (UNWTO)

Bio

Dirk Glaesser is Director for Sustainable Development of Tourism Department at the World Tourism Organization (UNWTO). The department deals with the different challenges and opportunities of tourism development, among them environment and planning, investment and finance, risk and crisis management. He supervises the Consulting Unit on Biodiversity and Tourism of the Organization based in Bonn, Germany.

Dr. Glaesser obtained his Ph.D. from the University of Lüneburg, Germany and won the ITB scientific award for his work on Crisis Management. He is the author of a number of publications which have been widely translated.

David Scharia

Director, Chief of Branch at CTED
United Nations Security Council

Alain Dupeyras

Head of the Regional Development and Tourism Division
OECD

Bio

As Head of the Regional Development and Tourism Division in the OECD (Organisation for Economic Co-operation and Development) Centre for Entrepreneurship, SMEs, Regions and Cities, Alain Dupeyras oversees OECD work on tourism, on rural policies and on other regional and territorial issues. Alain works closely with Members and Partners, the private sector and other international organisations to develop policies that address major challenges in all these policy areas. The Tourism Committee, the Regional Development Policy Committee, and the Working Party on Rural Policy are key OECD fora to assist governments in the assessment and improvement of these policies. Through the Working Party on Tourism Statistics, Alain also contributes to an improved measurement and analysis of tourism services.

Lecture title

Safe and Secure Tourism - A Policy Perspective

Rolf D. Freitag

CEO
IPK International

Bio

Rolf D. Freitag studied Economics at the University of Berlin and Munich and graduated with a Master Degree in Economy from the “Ludwig-Maximilians-Universität München”.

In 1969, he founded IPK International, a tourism consultancy specialized in travel research, tourism marketing and tourism masterplanning, which counts among the leading tourism consultancies worldwide. For more than 200 clients from the private and public sector in over 50 countries around the globe, IPK has successfully completed more than 1,000 customized tourism studies, marketing plans and masterplans over the past 45 years. Besides its main focus on tailored studies, on a regular basis IPK International also publishes reports on the latest tourism trends, such as the “World Luxury Travel Report”, the “MICE Travel Report” or a report on its investigation on the impact of terrorism on tourism. Apart from tailored projects, a variety of studies are based on IPK’s World Travel Monitor®, the world’s most comprehensive tourism database on European, Arabian, Asian, North and South American outbound travel behavior covering more than 90% of the international travel demand. The "World Travel Monitor®" with around 500.000 interviews in over 60 countries has established itself as the largest continuous tourism study of its kind.

Lecture title

Global Travel Risk Trends – From the Perspective of International Travelers

Hans Lagerweij

CEO and President, Victory Cruise Lines
Trustee, Safer Tourism Foundation

Bio

Hans holds a MBA from Erasmus University Rotterdam, The Netherlands. Until 2008 Hans hold various marketing and sales roles in Fast Moving Consumer Goods companies. In 2008, Hans combined his love for adventure travel and his expertise in marketing when he became Managing Director of Sawadee Reizen in The Netherlands. In 2010, Hans moved to Toronto and became president of Quark Expeditions, the leader in polar travel. In 2015 he took over responsibility for all adventure brands within TUI Travel, a business that was sold to KKR in 2017. In 2018 Hans became CEO and President of boutique luxury cruise start-up Victory Cruise Lines, while he is also a trustee of the Safer Tourism Foundation in the UK.

Lecture title

Tourism Safety and Security, A Customer Perspective -
and Joint Responsibility

Abstract

The Safer Tourism Foundation is a charity that aims to reduce the numbers of preventable deaths, injuries and illnesses occurring to people travelling abroad. This summer we will be able to share results from a customer study into perceived risks and safety concerns during holidays, and a factual data study of accidents with British tourists abroad. Tourism safety and security is a join responsibility of all stakeholders, with travel companies identifying risk, managing risks, and setting clear standards. At the same time, customer awareness of security & safety risks that they may face during holidays must be improved. Hans will give practical examples from his experience operating in the most challenging adventure travel environments in the world, and recently from operating cruises in hurricane crushed and political hot topic Cuba with Victory Cruise Lines. 

Ilanit Melchior

Director
Tourism Jerusalem Development Authority (JDA)

Bio

Mrs. Ilanit Melchior is the Director of Tourism for the Jerusalem Development Authority (JDA). The JDA is responsible for economic progress and development of the city, a key part of which is tourism that represents an economic engine of growth across the different socio-economic groups in Jerusalem.

As Director of Tourism, Ilanit oversees the strategic development and implementation of the national and international projects aimed at promoting tourism in Jerusalem, including the development of new hotels, conservation and preservation projects, tourism products, and the newly launched Jerusalem Conventions and Visitors Bureau, offering logistical support and financial incentives to conference organizers.

Michael Goldsmith

VP of Marketing
Las Vegas Convention and Visitors Authority

Bio

Michael Goldsmith is the Vice President of Marketing for the Las Vegas Convention and Visitors Authority (LVCVA). The LVCVA is the destination marketing organization for Las Vegas and Southern Nevada, and its mission centers on attracting domestic and international visitors by promoting the destination as the world’s most desirable destination for leisure and business travel.  The LVCVA also owns and operates the Las Vegas Convention Centre.

In his current role, Mr. Goldsmith is responsible for directing the efforts of the LVCVA’s 15 international offices on 5 continents.  He oversees International Sales and Public Relations, Airline Development, Digital Engagement, Sports Marketing and Special Events efforts for the LVCVA.

Prior to joining the LVCVA in 2000, Michael held a variety of management positions at resort properties including The Mirage, Aladdin Resort, and Riviera Hotel & Casino. He began his professional career as a travel coordinator at Group Travel Specialists in Tucson, Arizona in 1985, and later progressed to positions at America West Airlines in Phoenix and the Boulders Resort in Scottsdale, prior to relocating to Las Vegas in 1991. 

Mr. Goldsmith holds a bachelor’s degree in Political Science and History from the University of Arizona in Tucson, Arizona.

He is active in many industry organizations, currently serving on the International Board of Directors for the Pacific Asia Travel Association, the Global Development Committee for Brand USA, and the Global Leadership Committee for Destinations International.

Lecture title

It Can Happen Anywhere - Las Vegas and 1 October

Abstract

When a tourism destination suffers an unimaginable event, how do you respond? How do you strike the right tone with your customers and your community, and ensure all communications protect your brand?  Hear how Las Vegas managed its destination messaging after the events of 1 October, the largest mass shooting in American history and how its loyal brand advocates became some of its most vocal and visible pillars of brand strength.

Roy Graff

Managing Director, Europe, Africa and Middle East (EMEA)
Dragon Trail Interactive

Bio

Roy Graff brings over 20 years of experience working in and with China in the tourism, hospitality, luxury retail and digital marketing sectors. Roy is the author of the 2015 book, China, the Future of Travel, and frequently speaks at leading travel and tourism conferences. Roy has provided strategic advice and market entry support to some of the world’s leading travel organisations, including Skyscanner, VisitBritain, PromPeru and Eurostar. In the early 2000s, he spearheaded Gullivers Travel Associates’ development of the independent travel business in China in the early days of Chinese outbound tourism.

Lecture title

How to Manage Chinese Tourism Marketing in Times of Crisis

Irfan Önal

Director General for Tourism Promotion
Ministry of Culture and Tourism, Republic of Turkey

Bio

Irfan Önal, born in 1971 in Izmir, studied Public Administration at Ankara University and graduated in 1994. In 1995 Önal was appointed as Assistant Inspector of the Ministry of Culture and in 2006 Önal was appointed as Head Inspector at the Ministry of Culture and Tourısm. In 2007, Önal became the Culture and Tourism Attache to London. Önal has been Director General of Promotion fort he Ministry of Culture and Tourism of Turkish Republic. Önal is married with one child.

Lecture title

The New Vision of Destination Turkey

Doris Danner

VP Central Eastern Europe, Russia, Caucasus, Israel
TBWA

Bio

Doris works with a very diverse and fast-developing region within the TBWA\ collective. She is leading and supporting her teams to deliver the best growth strategies for our clients. Furthermore, she ensures that big and small clients experience the same level of creative solutions, strategic knowledge and brand leadership in any of the almost thirty markets across the territory. Having more than two decades of experience in advertising and marketing, Doris is also a key partner to our global clients, including McDonald's or Nissan.

Prior to joining TBWA\ almost 20 years ago, Doris was in key marketing positions at McDonald's and Henkel.

Doris enjoys traveling and spending time with different cultures. At TBWA she has lived and worked in many countries from Argentina to Russia and from Germany to Hungary. In her private time she is a contemporary art collector, works on her family vineyard and is a crazy football fan. Doris is Austrian and lives in Vienna.

Lecture title

Learnings from the Industry - Best Practice in Managing a Crisis

Tom Buncle

Managing Director
Yellow Railroad

Bio

Tom Buncle is Managing Director of Yellow Railroad Ltd., an international destination consultancy, which helps destinations improve their competitiveness through branding, marketing, destination management planning, and crisis recovery. His client list spans UK, Europe, Africa, Middle East, North America and the Caribbean. He has worked on crisis recovery teams in the UK and Africa and delivered crisis communications training for the United Nations World Tourism Organisation (UNWTO).

In life before consultancy, Tom was Chief Executive of Visit Scotland and worked for Visit Britain in USA, Canada, Norway, London and Singapore.

He is also an Honorary Professor at Edinburgh’s Heriot Watt University and lectures at conferences worldwide on destination branding, crisis recovery, and global travel trends. He authored the definitive Handbook on Tourism Destination Branding, published by UNWTO and European Travel Commission (ETC).

He is a Fellow of the UK Tourism Society and the UK Tourism Management Institute, a member of the Experts’ Committee of World Tourism Cities Forum (China) and the Sustainable Tourism Certification Alliance (Africa).

Tom’s motto: “Life is not a dress-rehearsal”

Lecture title

Crisis Recovery for Tourism Destinations

Yiftah Curiel

Director, Department for Digital Diplomacy
Ministry of Foreign Affairs

Bio

Yiftah Curiel is the incoming director of the department for digital diplomacy at the Israeli Ministry of Foreign Affairs, overseeing the full array of the MFA's online and social media activity.

Curiel is a career diplomat, having served as spokesman of the Israeli embassy in London (2013-2017). Previous postings include the public diplomacy portfolio at Israel’s embassy in Buenos Aires, and DCM (deputy ambassador) in Addis Ababa.

Lecture title

Digital Tools for Public Diplomacy & Crisis Management

Prof. Eli Avraham

Expert in Crisis Communication
University of Haifa

Bio

Professor Eli Avraham teaches in the Department of Communication at the University of Haifa in Israel. Prof. Avraham is the author/co-author of a number of books including “Media Strategies for Marketing Places in Crisis and Improving the Image of Cities, Countries and Tourist Destinations” (Elsevier, 2008) and “Marketing Tourism for Developing Countries: Battling stereotypes and crises in Asia, Africa and the Middle East” (2016, Palgrave-McMillian). His research interests include public relations and marketing strategies, marketing places, nation branding, advertising, image repair, and crisis communication.

Lecture title

Crisis Communication and Destination Image Repair Strategies

Abstract

Over the past two decades, tourism crises have become a familiar problem for a growing list of countries, regions and cities. Strong tourism brands and popular tourist destinations such as Paris, New York, London, Cairo and Madrid have suffered from terror attacks, demonstrations and riots. In the age of the World Wide Web, new media, global TV networks and the global economy, tourism crises are widely covered in the international media and mentioned in the new media.  They can empty out hotels, cancel flights and leave tourist attractions deserted overnight. The goal of the presentation is to show the relations between crisis management and crisis communication management, and to demonstrate how marketers all over the world use recovering marketing and image repair strategies in order to promote their destinations’ perception as “safe” for visit, during and after crises.

Andrew van der Feltz

Senior Director, EMEA and APAC
Expedia

Bio

As senior director for the Europe, Middle East and Africa region at Expedia Media Solutions, Andrew van der Feltz drives business development and sales for the growing display advertising space. His team works closely with agencies, destination marketing organizations, hotel and airline partners in the region. Prior to joining Expedia, Andy was the Director of Business Development & Operations at the Netherlands Board of Tourism & Conventions (NBTC) since April 2011. Prior to this, he also worked at NBTC in the London office as country manager for the UK and Ireland. He started his career at NBTC as marketing manager, after his role as an international marketing manager at VisitScotland. Andy studied Marketing and French in Scotland, continued his postdoc education at the Institute of Marketing in Edinburgh, and attended the Executive Educational Programme in General Management at the London Business School.

Lecture title

Responding To Adversity: Working With Destinations during Times of Crisis

Mor Schlesinger

Engineering Manager
Google

Bio

Mor Schlesinger started her high-tech career at the age of 17, and spent more than 25 years in a variety of roles as a software engineer, entrepreneur and a senior executive in the mobile, Internet, engineering and defense industries. Mor is an Engineering Manager at Google, working on Crisis Response in Search, and focusing on getting people the right information at the times they need it most. In her most recent role she served as Vice President of Engineering at Quixey, a mobile technology company focused on providing users with easy access and engagement with the content and functionalities within apps. In this role, Mor established the Israeli office and led the engineering team at Quixey Israel. Prior to Quixey, Mor spent time at SharedBook (as its VP R&D and co-founder), Vigil, Technomatix/Siemens, IBM and she also served as an officer in the IDF intelligence corps.

Mor holds a BSc cum laude in mathematics and computer science from Tel Aviv University and MSc cum laude in computer science.

Throughout the years Mor has been actively volunteering with women empowerment and diversity, initiating mentoring programs, consulting and public speaking.

Lecture title

Crisis Response: Saving Lives with Data

Abstract

Natural disasters and other crisis events are incredibly dynamic, noisy situations. People have to make extremely stressful decisions with too little – or sometimes worse – too much information.

Our mission in Google Crisis Response is to save lives and prevent suffering by providing people with critical information when they need it most. We aim to help everyone make better decisions in emergencies with credible, actionable information; enabling them to contribute and exchange situational knowledge.

This lecture will focus on the Crisis Response problem domain: what can we do and how can we use data to save lives and prevent suffering. It's our responsibility, especially in times of crisis, to make the key information more accessible and useful.

Justin Reid

Director of Destination Marketing EMEA
TripAdvisor

Merav Borenstein

VP Strategy and Innovation
Buzzilla

Bio

Merav Borenstein is Vp Strategy and Innovation in Buzzilla.  Buzzilla is a listening company- scanning the social networks, monitoring and conducting research based on the data gathered from the social networks.  During the last 10 years listening research has grown both in volume and significance and is now a significant part in the way companies learn about their customers. The most important element in listening research is the fact that no questions are being asked. We learn from what people say voluntarily, as part of their daily behavior.

Merav has an MBA from the Tel Aviv University. As Vp Strategy she is responsible for all research conducted by Buzzilla, including developing methodologies to fit various research goals or industries. She is also responsible for innovation, looking for ways to implement new technologies like Artificial Intelligence and ML into the Buzzilla system  

Lecture title

Virtual and Actual Crises in Tourism – Identifying, Prevention and Handling

Abstract

In June 2017 a terror attack took place near the London Bridge.

Immediately afterwards the social networks were filled with discussions dealing with the safety of traveling to London.

We can see the rapid decrease in the chatter volume regarding the safety of traveling to London. But is the effect really short termed?

Checking the word cloud associated with the London terror attack we can find references to the Manchester terror attack' that took place less than a month before.

How can we deal with this?

Carol McGury

INCON Co-Chair, PCMA Foundation Chair-Elect
Executive Vice President, Event and Education Services, SmithBucklin

Bio

Carol McGury serves as executive vice president, Event and Education Services of SmithBucklin, the association management and services company more organizations turn to than any other.

She oversees the Event Services team and all of the company’s convention, trade show and event management service offerings, and is charged with upholding and improving SmithBucklin’s high standard of productivity and performance, and leveraging the company’s unmatched purchasing power. In addition, she oversees the Education & Learning Services team that provides the resources and capabilities needed to manage new product/program development, education strategy and planning, content management and delivery, and program evaluation.

The client organizations’ events the team serves have regularly been named to the Trade Show Executive Gold 100 List, the Trade Show News Network’s Top 50 Fastest-Growing Trade Shows List and the Trade Show News Network’s Top 250 Trade Shows List. SmithBucklin also was named by Trade Show Executive as one of the “Companies to Watch in 2016.” Carol was inducted in the BizBash Hall of Fame in 2016.

Carol joined SmithBucklin in 1988 and during her tenure has served all three SmithBucklin industry practices (Business + Trade, Healthcare + Scientific, and Technology). She has served as chief staff executive of the Independent Oracle Users Group, SHARE (an IBM Users Group), the Joint Users of Siemens Technology (JUST-US) and several other technology associations focused on HP, Microsoft and CA user communities. She also served as the strategic account director for PTC (Parametric Technology Corporation), supporting its global event strategy and expanded North American Community Event.

As a career mentor and coach, she has dedicated herself to developing SmithBucklin talent at all levels. Carol’s broad association experience, passion for working with volunteer-driven organizations, and her strong business acumen and relationship management skills have helped develop SmithBucklin’s expertise in growing and launching client organizations.

Carol serves as Chair-Elect on the PCMA Education Foundation. She also serves on the Marriott Hotel Advisory Board and Anaheim Advisory Board, and she is co-chair of INCON (an international partnership of association and event management companies).

She holds a Bachelor of Arts in communications with a minor in business from St. Xavier University and a master’s degree in public service administration from DePaul University. She is also a graduate of SmithBucklin’s Leadership Learning Forum.

Keiko Nishimoto

Kyoto University

Bio

Keiko Nishimoto, CMP, MBA, has 18 years of professional experience in meeting management, and is now a PhD candidate at Kyoto University Graduate School of Management. Keiko is well known for her risk management skills. She serves as a deputy chair of International Congress and Convention Association (ICCA) Asia Pacific chapter (2016-2017, 2018-2019).

Lecture title

Risk Management in Meeting Industry: Case Study of Triple Disasters 2011 in Japan

Abstract

The value of international association meetings has often been explained as the economic impact, while there are other important benefits such as politic effects, socio-cultural effects and tourism effects. The author is now working to establish the evaluation model on overall value of international association meetings to the destination, not limited to the economic effects. The purpose of this study is to help destination marketing organizations (DMOs) to demonstrate the value of meetings, when they try to obtain supports from various stakeholders. As a part of the research,  a case study will be presented when Japan’s inbound tourism was severely struck by triple disasters in 2011. This case study clarifies that the international meetings are insusceptible by external factors when comparing with general tourism, and has potential to be game changers in such critical situation.

Barbara Calderwood

Divisional Director Associations
MCI UK / IAPCO Council

Lecture title

Effective Communication and Planning: A Case Study from Manchester, two weeks after the Manchester Arena Attack

Iftah Amit

Head of Global Sales and Marketing Activities
Kenes Group

Bio

With more than 20 years of experience in leadership roles in different companies and industries, Iftah joined Kenes Group in 2014 to head the global sales and marketing activities of the company. With expertise in strategic planning, business development, sales, organisation establishment and contract negotiations, Iftah has successfully led matrix-based global sales organisations on four continents. Additionally, he brings experience and knowledge of a number of sectors, including automotive, technology and communications. In his current role at Kenes, Iftah manages the business development, marketing, sponsorships and accommodation sales divisions. He holds a BA (cum laude) from Pace University, New York and an Executive MBA from Tel Aviv University.

Dr. Eran Ketter

Senior Trainer and Advisor in Tourism Marketing

Abstract

Eran Ketter (PhD) is a senior trainer, advisor and keynote speaker in tourism recovery marketing, a researcher and the co-author of the world-renowned books: "Tourism marketing for Developing Countries" (Palgrave Macmillan, 2016), "Marketing the Impossible" (SPH, 2012) and “Media Strategies for Marketing Places in Crisis” (Elsevier-BH, 2008).

His vast practical experience includes training, research and consulting projects for the OECD, Israeli Ministry of Economy, Philippines Tourism Promotion Board, Tanzania National Park Association, Nigeria Tourism Development Corporation, Kenya Tourism Board, Rwanda Development Board, Ethiopian Ministry of Telecommunication and others.

Currently, Eran serves as a special marketing advisor for the Israeli Ministry of Tourism.