Program Outline

Sunday, October 7

Welcome Reception

Monday, October 8

08:30

Registration

09:30

Welcome notes
MK Yariv Levin, Minister of Tourism
Mr. Nir Barkat, Mayor of Jerusalem
Mr. Yossi Fatael, Head of Israel Incoming Tour Operators Organization

10:00 Keynote Lecture
Matthew Finn, Managing Director of AUGMENTIQ
11:00

Coffee break

11:30

Tourism in a Turbulent Era

An up-to-date overview over key threats and security issues in the travel and tourism industry, tourists' perception towards these threats, and the toolbox of image management and crisis communication
Speakers:
David Scharia, Director, Chief of Branch at CTED, United Nations Security Council
Rolf D. Freitag, CEO of IPK International
Prof. Eli Avraham, University of Haifa

13:00 Lunch
14:00

Image Crises, Destinations and Attractions

Real-life case studies from leading global destinations on the affects of crisis events, building a resilient image and effective recovery methods
Speakers:
Ilanit Melchior, Director of Tourism, Jerusalem Development Authority (JDA)
Roy Graff, Managing Director – EMEA, Dragon Trail Interactive
Irfan ├ľnal, Director at Ministry of Culture and Tourism, Turkey - London Office

15:30 Coffee break
16:00

Panel: from past experiences to future success

 

Tuesday, October 9

09:30

Keynote Lecture
Dirk Glaesser, Director, Sustainable Development of Tourism, World Tourism Organization (UNWTO)

10:30

Coffee break

11:00

Crisis in the Aviation Industry

12:30 Lunch
13:30

Crisis in the Hospitality Industry

Global cases from the hospitality sector, shedding light on crisis communication preparedness, image management and image restoration following a crisis
Speakers:

Duncan Skehens, Senior PR & Communications Manager, Expedia Group™ Media Solutions

15:00 Coffee break
15:30

Crisis in the MICE Industry

An analysis by top MICE professionals on the affects of security and crises on the MICE industry and best practices for building resilience and speeding 
Speakers:

Carol McGury, Chair-Elect of Education Foundation Board of Trustees in PCMA
Keiko Nishimoto, Graduate School of Management, Kyoto University

17:00

Closing Notes

19:00 Gala Dinner