Tourism in a Turbulent Era
What threats are we facing? How do these threats affect tourism and tourist behavior, and what key marketing tools can be used to protect our image?
The ITSS opening session will provide an up-to-date overview of global security threats and their effect on the tourism industry in OECD countries; the session will examine the role of marketing and public relations in managing proactive communication prior to, during and following a crisis.
David Scharia, Director, Chief of Branch at CTED, United Nations Security Council
Rolf D. Freitag, CEO of IPK International
Prof. Eli Avraham, University of Haifa