The purpose of the conference is to examine and discuss destination marketing and image management in the contemporary tourism arena and in light of security challenges. The program includes presentations from leading scholars and practitioners, focusing on global best practices, research and its implications, and fresh technology and innovation. Among others, the sessions will explore the process of preparing, managing and recovering from terrorism incidents and crisis events; crisis communication management case studies; destination resilience marketing best practices; social media marketing during and following a crisis, and more.
The ITSS offers great networking opportunities, serving as a meeting point for NTOs and DMOs, public sector officials, destination marketers, security professionals, and decision makers from different segments of the tourism industry: tour operators, hoteliers, cruise lines and airlines. During the summit, participants are encouraged to extend their network, hold meetings, exchange ideas, share experiences and explore new business opportunities.
Israel is a country of natural beauty, diverse cultures, and unbeatable history that offers an endless variety of experiences. Moreover, the geo-political situation that Israel is facing in recent decades makes it the perfect lab to explore and study the issues of travel safety and security, crisis management innovation and promoting tourism under an ongoing conflict.
Register now for the ITSS 2018, and take part in 2 exciting days of knowledge sharing, tools development, out-of-the-box thinking, and professional growth.